Marketing that works.
We help B2B SaaS and Service companies build strategic marketing programs that are clear, prioritised and drive business goals.
We leverage deep insights, a data-driven process and hands-on approach to focus on what matters.
A focused plan to drive pipeline.
The Marketing Base helps growing B2B companies to build and execute practical and fit-for-purpose marketing programs designed to drive sales-qualified pipeline.
We partner with business leaders to:
- Build new marketing programs from scratch
- Fix existing (and often expensive) programs that aren't delivering results
- Manage marketing programs without hiring a full-time team
Our process blends a deep understanding of your customers, offerings, markets and unique value with a practical, focused approach to establish a strong marketing foundation ready to drive long-term growth.
Our Services
We build strong marketing foundations for clarity and focus, combined with a practical and fit-for-purpose plan to drive tangible results. Our core services are aimed at providing you with the essentials to drive long-term growth.
Once-off Strategy Sprint
Fix what's broken or build a plan from scratch. We work backwards from your business goals to build a clear, straightforward plan to hit targets, focussing on the fundamentals you need to get right.
You'll get:
- A clear marketing strategy – so you know what to focus on and why.
- Your ideal customer and messaging – so you’re talking to the right people in the right way to build trust and authority.
- An ROI-driving pipeline plan – with the channels and tactics aligned to your target audience.
- Refreshed core sales assets - to bring to life key messages and positioning.
- Resourcing plan - the right resources to execute your core plan.
Why we exist
I'm Ajita, the founder and managing director at The Marketing Base. I've spent over a decade leading marketing at growing B2B SaaS and Services companies, from expanding to new markets, driving audacious sales goals and building awareness in competitive markets.
I established TMB to solve the same questions I would repeatedly get asked by CEOs:
- "I'm spending so much on marketing - where are the leads?"
- "We're doing so much and it feels messy"
- "All our leads are from word-of-mouth and referrals, how do we build something repeatable?"
- "I know I need to focus on marketing, I just don't know where to start"
The answer to these questions aren't shiny, exciting or chasing the latest tactic. It's getting the fundamentals right first and then building a laser focussed program on what matters most.
This is what we focus at TMB.
If this sounds like something you'd like some guidance on, let's chat.
Let's chat.
Book a time that suits and let's see if we can help.